DFP now officially supports asynchronous rendering!

Thursday, October 27th, 2011

Yesterday, DFP launched asynchronous ad loading. For the past few months ive been trying to load ads in a manner where it doesn't affect rest of the page load, this new development is like a dream come true. (The tests above were run on webpagetest.org on IE8 at Dulles, VA) Thank you ...

Dear Google: W-W-W-WHY Y-YOU DO DAT?

Sunday, March 13th, 2011



Complete Asynchronous ad loading using DFP and LABjs

Thursday, March 3rd, 2011

UPDATE: The hack is now available on GitHub. 8th May 2011: This seems to be having problems, will investigate and update when i have time. Pls revert to normal DFP tags for now. One of the biggest challenges when optimizing performance of websites is third party content - specifically advertisements. Most ad networks ...

Optimizing DFP performance

Saturday, September 11th, 2010

Ive been using DFP (DoubleClick for Publishers - formerly Google Ad Manager) to serve ads as it has some certain features I really need. The downside of using DFP is that its browser side performance sucks big time. On my site, I use the experimental Iframe tagging, which basically writes an ...

In a CDN’d world, OpenDNS is the enemy!

Tuesday, May 18th, 2010

While many people are happy with using DNS service providers such as OpenDNS, Google, etc... I will show you here why they may not produce optimal results. The way most CDNs work is by using DNS routing. When a user attempts to resolve a hostname, the CDN's DNS server responds with ...