DFP now officially supports asynchronous rendering!

Thursday, October 27th, 2011

Yesterday, DFP launched asynchronous ad loading. For the past few months ive been trying to load ads in a manner where it doesn't affect rest of the page load, this new development is like a dream come true. (The tests above were run on webpagetest.org on IE8 at Dulles, VA) Thank you ...

Evaluating few CDN options

Saturday, June 11th, 2011

Recently, I was evaluating CDN options for a client with some unique challenges. We ended up using Amazon CloudFront, but ill detail the options we looked at and what let us to this decision. Some things to note:- We would serve CSS, JS, Images referred to from stylesheets and some website images ...

Attention skeptics: Web Performance Optimization works!

Saturday, May 14th, 2011

Today, I was looking into web performance issues for a new client who wishes to remain anonymous and saw an interesting example of value provided by improving performance. One of the first things I do when looking into a new site is look at Google Analytics to understand a little about ...

Dear Google: W-W-W-WHY Y-YOU DO DAT?

Sunday, March 13th, 2011



Complete Asynchronous ad loading using DFP and LABjs

Thursday, March 3rd, 2011

UPDATE: The hack is now available on GitHub. 8th May 2011: This seems to be having problems, will investigate and update when i have time. Pls revert to normal DFP tags for now. One of the biggest challenges when optimizing performance of websites is third party content - specifically advertisements. Most ad networks ...