Google Adsense text ads in Youtube's embedded player?

Today while searching for photography tutorials, i landed up on Cameratown's tutorial page. Surprisingly, there was a contextual text ad for "Canon Flash Photography" on it. Wonder if it is a new phenomenon, searching on Google would only lead me to articles/posts about the adsense video ad units. Take a look at the image below, it shows the adsense text ad within the video. Adsense text ads in youtube video Is this something Google is doing to monetize Youtube or there is some involvement/share of Cameratown in this case? On refreshing the page I couldn't get the ad back, neither have I seen this ad unit on other embedded youtube videos. Lucky that I took a screen shot in time. If you have any more info on this phenomenon then do let me know.
Tags: adsense google youtube
Categories: Monetizing